Designing effective strategies to inform and engage target audiences
Health Literacy & Plain Language
Simplifying complex information to increase accessibility and understanding
Audience Segmentation
Identifying and tailoring messages to distinct population groups
Appalachian Culture
Culturally grounded communication strategies that resonate with rural communities
Research Translation & Dissemination
Dissemination Science
Strategic planning to move research findings into real-world practice
Knowledge Translation
Bridging research and action through practical, audience-relevant outputs
Product Development
Creating toolkits, handouts, campaigns, and communication tools that support behavior change
Digital Communication & Social Media
Social Media Strategy
Optimizing the use of social media platforms to reach, engage, and inform priority audiences through tailored, evidence-based messaging
Social Listening
Monitoring online conversations and trends to inform message development, understand public sentiment, and guide timely response strategies
Electronic Health Record Messaging
Designing targeted, evidence-based messages for integration into electronic health records to support patient engagement and promote behavior change at the point of care
Data Communication & Visualization
Data Visualization
Presenting data clearly and effectively to support storytelling, decision-making, and public understanding
Creative Services
Designing visually engaging materials such as infographics, reports, presentations, and digital content that enhance message clarity, increase engagement, and are tailored to audience needs and literacy levels